Four trends that will change social media in 2017

Have you ever been sat in the car on the way to work and experienced a sudden wave of panic because you’ve left your mobile phone at home? We all know that dreaded feeling, ‘what if there’s an emergency, how will I know if the picture of my dog dressed up as Superman will get any likes on Instagram?’

It’s safe to say that we’ve become addicted to technology and the perks of having all the information known to man at the end of our fingertips. Like it or not, technology has transformed the way that we communicate and social media in particular is one of the fastest changing industries out there.

Let’s take a look at the social media trends that will dominate 2017.

Social Messaging

The first thing that springs to mind when the words ‘social media’ are mentioned is Facebook or Twitter. You may be surprised to learn however, that messaging apps such as WhatsApp, Facebook Messenger, Viber and WeChat have more users than the popular social networking sites.

With recent research from Webio finding that 62% of millennials are more loyal to brands that engage with them via messaging apps, the need for companies to transition over to more ‘talkative’ methods of communication is becoming more and more crucial if you are to attract new and younger audiences.


As artificial intelligence reaches new heights and digital assistants such as Siri and Cortana have taken convenience to the max, Chatbots are set to take the world by storm in 2017. Large companies such as Facebook, WhatsApp, Twitter and Google Allo are introducing the conversation mimicking computer programme in order to help people with bookings and customers service queries.

A consumer’s reliance on convenient communication channels will contribute to the rise of Chatbots in 2017 as more people get used to talking to their phone rather than tapping in information.

Fake News

The UK and US governments have simultaneously vowed to crack down on fake news during 2017. Following a tumultuous 2016 where Britain shocked politicians and voted to leave the EU, alongside former reality star, Donald Trump’s election as President of the United States, the spread of incorrect information for propaganda purposes has become a hot topic both in parliament and across news organisations worldwide.

After concerns that inaccurate articles posing as journalism could become a threat to democracy, in addition to findings from RadiumOne stating that 77% of content is being shared via Dark Social - a term used to describe the sharing of content that occurs outside of what can be tracked, the need to crack down on toxic information online has never been more crucial. 


With video expected to account for 80% of global internet traffic by 2019 according to Cisco Systems, the need for interactive media has never been more imperative.

YouTube was built with the aim of publishing videos that capture real, unfiltered moments and at a time when fake news stories have become so prevalent, the need for authentic content is more important than ever.

Google is increasingly listing videos higher up in search engines and companies are beginning to come around to the idea that for people everywhere, the human voice is the best form of communication.

A world full of opportunities

Social media can open up many doors for a company wanting to build a reputable brand that customers will trust. Here at GD PR & Media, we offer a host of services that will enable you to reach your key target audience and communicate with them in a way that is effective.

Our expert team specialises in PR, video, graphic design and social media and can advise you on the best communication channels to put into practice if you are looking to engage with new and existing customers.

If you would like to be introduced to the benefits of social media and what it can do for your business, don’t hesitate to get in touch with our specialised team on 01905 670881.