Unless you’ve been living on a desert island for the last few years, you’ll be aware of the hype surrounding the benefits of having a video on your website. Those benefits include:
· A video on your landing page can increase conversions by a whopping 80 %
· A video will help your SEO. Basically, if people are watching a video on your website, it increases the time they are spending with you and you’re 53 times more likely to show higher up in the google rankings!
· Giving your business a personality. Case studies, video of your team in action, infographics, a simple hello and welcome video from the people at the top all help people to build an impression and to see the company as more human.
The above facts are all great reasons to consider getting a video for your website but there is one reason that I feel is crucial for most health and social care companies – the ability to start building up a solid foundation of trust from that very first encounter with your company.
For social care companies in particular, trust is key. Care homes and home care companies look after some of the most important people in our lives and their families and loved ones want to know that they are choosing the right company for them. If they are able to watch video tours of your home and more specifically, the bedrooms, it helps them to visualise their loved one in your care. Videos showing activities that take place like dancing or cooking or gardening instantly shows the warmth that your home can offer.
Equally for home care companies, a welcome video message from your Branch Manager and some case studies showing your care workers at work really helps to build up an idea of what can be expected and means that they’ll be seeing a familiar face on their first visit which makes the whole process less scary.
It all helps to build up a rapport with these valued potential customers and makes that act of picking up the phone or sending the first email less daunting and the figures suggest that as many as 57% of people say videos on a website gives them more confidence to go ahead with a ‘purchase’.
As a specialist in health and social care videos, we get to see first hand the difference that a well made video can make. Whether it’s a simple video tour of a home or a much more complex video case study – it is your opportunity to connect and build up the trust that is vital in the health and social care industry.
If you’re not sure where to start, we’d love to chat with you about it and we’re experts in showing off the very best of what you have to offer.
Here’s a little offering of our previous work in the health and social care sector: