Online ad revenues overtake print for first time

This week in the world of journalism, Mail Online reported that for the first time in history, ad revenues have officially overtaken print income derived from The Daily Mail and Mail on Sunday.

Online revenues leapfrogged print revenues by £122m to £177m for the year end in September, highlighting the increasing influence that digital media is having over traditional print media.

Despite the fact that Mail Online has seen its audience fall by nearly 2 million in the last year, underlying revenues grew by 5%, proving that online advertising is a force to reckoned with when it comes to getting a company or brand in front of a large target audience.

Daily Mail & General Trust said the print ad decline “reflects the continued structural and competitive challenges facing the UK national newspaper advertising market”.

Mail Online’s decision not to introduce a paywall, it’s easy to read layout and shamelessly enticing articles have been attributed to its success, making it globally the most visited English-language newspaper website.

Facts about MailOnline

·      15m readers daily on the site

·      1,500 articles posted daily

·      560 videos posted daily

·      250m video views monthly

·      10m Snapchat readers daily