What is Sky Adsmart?
AdSmart is a revolutionary approach to TV advertising which levels the playing field. It enables businesses of all shapes and sizes to benefit from the unrivalled power of TV.
With AdSmart, different ads can be shown to different households watching the same programme. This means all brands and businesses can now advertise on some of the nation’s favourite channels.
Households can be selected based on factors like age, location and affluence, and AdSmarts’ precision radically reduces the costs, making TV advertising possible for almost any business.