CASE STUDY - Media Training for one of the UK’s leading AI experts


We recently had the pleasure of working with Shakeel Khan, one of the UK’s leading experts in Artificial Intelligence (AI) and Data Science capability building.

We spent time media training Shakeel in preparation for his attendance at the launch of the National Data Science Centre in Pakistan, a project that he had been instrumental in developing.

We are pleased to report that the event went very well and Shakeel kindly sent us this note following the event:

I would like to thank you for your support in the public relations preparation of the launch of the National Data Science Centre in Pakistan. The event required a raised awareness of media and press coverage handling and you provided invaluable advice from experience working with senior leaders in the public domain.
Particular emphasis was placed on presenting to a live online and TV audience as well as interviewing techniques and dos and don’ts of open question sessions from the general public.
The launch event of the consortium of applied data sciences in Pakistan had broad representation from public, private and academic sectors, as well as international bodies, demonstrating the importance of AI to the economy and society in both developed and developing countries.

Managing key messages consistent with the expectations of major stakeholders from Pakistan and the UK was a real challenge. The guidance you provided gave me the added confidence to handle difficult questions in a balanced manner that put me at ease on the day of the launch.
Thank you for your support in preparation for the public coverage of the event. The coaching via mock interviewing under camera conditions and guidance on answering approaches was truly invaluable.
— Shakeel Khan