Digital PR

How much will it cost?

The cost of creating backlinks can vary widely based on several factors. If you’re considering implementing a digital PR strategy for your business and need some extra support planning or delivering a creative digital PR plan full of big ideas and share worthy content, then get in touch with one of our experts today.

What is link building?

Link building, synonymous with PR for SEO, involves aiding brands in enhancing organic reach and visibility online.

This tactic, an art and science, secures backlinks from trusted sources, boosting SEO and elevating search engine rankings. It gauges a website’s value through the number of quality links it accumulates.

Various strategies, like outreach and content creation, diversify and maximise backlinks for your business across different outlets and websites:

• Social media: Posting to social media platforms and forums such as Reddit can help drive traffic and pass value to your webpage through backlinks
  
• Content marketing: Creating high-quality content that is informative, engaging, and relevant to your target audience is one of the best ways to attract natural links from other websites
• Guest blogging and features: Earning the opportunity to post guest content on other websites can not only show that you’re authoritative enough to be featured in top titles but can provide the opportunity to get a backlink to their site when being credited for the piece. It’s a win-win.
  

What are the benefits of link building?

Link building, done with skill, is an effective way to boost SEO efforts and increase website traffic.

This can be done through the following:

• Signalling to search engines (and arguably more importantly, users) that your site is a trusted and authoritative source by receiving links from other sites. It also allows users to find what they need with minimal friction, increasing the likelihood of them buying a product or using a service
  
• Increasing the traffic being driven to your site through increasing visibility in search engine results
  
• Improve brand awareness by getting your brand’s name and URL in front of a wider, more relevant audience. This could include potential new customers, partners and investors who have seen you on their preferred websites and platforms!

How can we get help with backlinking?

PR has been on a bit of a journey. While traditional PR certainly has its place, link building and PR for SEO can be transformational for your online presence. It can also be a complex and time-consuming process, but it is an essential part of any successful SEO strategy.

By implementing a variety of link building and PR strategies, a website can improve its ranking in search engine result pages (SERPs), attract more traffic, and grow its business.

If you need or your business would like support on how to be more visible online through link building or PR for SEO then get in touch with one of our experts.

When is the right time to use backlinking?

Backlinks can be beneficial for SEO at various stages of your website’s development and ongoing strategy. Here are some key instances when using backlinks is particularly advantageous:

1. Website Launch: Introduce backlinks as part of your initial SEO strategy when launching your website to establish a foundation for search engine visibility
2. Content Creation: Incorporate backlinks when creating high-quality and relevant content. This helps search engines understand the context and authority of your content
3. Link Building Campaigns: Actively engage in link-building campaigns to acquire backlinks from reputable and relevant websites. This boosts your site’s authority and improves search engine rankings
4. Website Updates: Whenever you update or add significant content to your website, consider adding or updating backlinks to maintain relevance and context
5. Competitor Analysis: Identify opportunities to gain backlinks by analysing the backlink profiles of your competitors. Seek similar or better-quality links to improve your SEO
6. Ongoing SEO Strategy: Continuously monitor and refine your backlink strategy as part of your overall SEO efforts. Regularly audit and update backlinks for optimal performance

Keep in mind that the quality of backlinks plays a pivotal role. Concentrate on obtaining links from authoritative and relevant sources to bolster your website’s credibility in the eyes of search engines.

What is the difference between traditional PR and digital PR?

We have a blog which explores this very topic, check it out here.