What is link building?
Link building, synonymous with PR for SEO, involves aiding brands in enhancing organic reach and visibility online.
This tactic, an art and science, secures backlinks from trusted sources, boosting SEO and elevating search engine rankings. It gauges a website’s value through the number of quality links it accumulates.
Various strategies, like outreach and content creation, diversify and maximise backlinks for your business across different outlets and websites:
- Social media: Posting to social media platforms and forums such as Reddit can help drive traffic and pass value to your webpage through backlinks
- Content marketing: Creating high-quality content that is informative, engaging, and relevant to your target audience is one of the best ways to attract natural links from other websites
- Guest blogging and features: Earning the opportunity to post guest content on other websites can not only show that you’re authoritative enough to be featured in top titles but can provide the opportunity to get a backlink to their site when being credited for the piece. It’s a win-win.