Search engine optimisation (SEO) like anything else in the digital marketing landscape is constantly evolving. Staying ahead of the curve is essential for businesses and website owners looking to maintain their online presence and visibility. As we look ahead to 2024, it’s time to embrace the future of SEO with some bold predictions that could reshape the way we approach SEO strategies.
1. The rise of voice search optimisation
Voice search has been steadily gaining ground, thanks to the growing popularity of virtual assistants like Siri, Alexa, and Google Assistant. In 2024, we can expect voice search to become a dominant force in SEO. Optimising your content for natural language queries and conversational keywords will be crucial. Think about how your audience speaks when searching for information and tailor your content accordingly.
2. AI-Driven SEO
Artificial intelligence (AI) is transforming the SEO landscape (and if we’re honest, the world in general which is sometimes scary!). AI-powered tools and algorithms are becoming more sophisticated, enabling website owners to automate tasks, analyse data and make data-driven decisions with a few clicks of a button. In 2024, AI tools like ChatGPT and Google Bard will have an augmented role in SEO and digital marketing, enhancing content, user experiences, and brand voice.
3. User Experience as a Ranking Factor
Google has been emphasising the importance of user experience for a while, but in 2024, it will become an even more critical ranking factor. Core Web Vitals, which measure loading performance, interactivity and visual stability, will significantly impact search rankings. To stay competitive, website owners will need to focus on improving site speed, mobile-friendliness and overall user experience.
4. Enhanced Video SEO
Video content is flourishing, and YouTube, as the second-largest search engine following Google, plays a pivotal role. By 2024, video SEO will grow increasingly vital for UK businesses aspiring to extend their reach to a wider audience. It will be imperative to refine video titles, descriptions, and tags, along with crafting captivating video transcripts. Moreover, remember to harness video content to secure featured snippets and rich results within search engine results pages (SERPs).
5. Mobile-First Indexing Is Non-Negotiable
Google has been transitioning to mobile-first indexing for some time, and by 2024, it will likely become the standard. Websites that aren’t mobile-friendly will suffer in terms of rankings and visibility. Ensure that your website is responsive, loads quickly on mobile devices and offers an excellent user experience.
6. Search Intent Optimisation
In the SEO landscape of 2024, a key focus will be understanding and effectively catering to user search intent. Google has continuously advanced its capabilities in interpreting user queries and providing highly relevant results. To stay ahead, it’s imperative to customise your content to align with various search intents, be they informational, navigational, or transactional.
The world of SEO is in a constant state of change, and staying ahead of the curve is essential for success. Embracing these bold predictions for 2024 can help you navigate the evolving landscape and position your website or business for SEO excellence. If you’re looking to get started with SEO and want some expert guidance, get in touch with us today.