How to adapt your SEO Strategy for Voice Search

Whether it’s Siri, Alexa or Google, voice search has revolutionised the way we search online. So how do we feature on the radar for these virtual assistants?

Google and Siri both read the featured snippet on the relevant search result page. This means that for many this is the prime position. Keep in mind though, that if your page is the featured snippet, you can not appear in the organic results.

Top 4 Voice Search SEO Tips
1. Use Natural Language

Voice searches are conversational and more likely to be questions. Browsing on the internet you might search for “pot roast recipe” but you’d probably ask Alexa or Google, “How do I make a pot roast?”

2. Use + Long-Tail Keywords

Long-tail keywords are 3-5 word long, conversational phrases or questions people use to search. Using these keywords in your content will better serve your readers and increases your chances of capturing the featured snippet and therefore the voice search result.

3. Keep it Local

Mobile voice searches are more likely to be local searches. As a business, you can optimize your content by answering the who what, when, where and why. Make your business’s basic information as easy to access as possible and create a Google My Business Listing.

4. Keep it Clear

When someone asks Google or Siri a question, they’re looking for a specific answer. Include a clear statement at the beginning of your content so it is easy for Google to find and read.

Optimizing your content for voice search is a key content marketing idea to try in 2021. Contact Conteur to build an effective voice search strategy that will help build your brand in the long term.

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