With the prevalence of online content consumption and social media in our daily life, consumers have become more visual now than ever before.
Not only do they expect a website or app to look appealing, they are also more inclined to notice if an image is authentic or an obvious stock photo. Photos tell a story in a way that words will never be able to.
You have a critical few seconds to make the viewer feel something. A connection. A feeling. A desire to explore your product or service further. Whatever the business is, the images need to make a consumer intrigued, otherwise there’s a good chance you’ll lose them forever.