The Brief
Access Fertility offer a range of IVF refund programmes that provide peace of mind to couples undergoing the stressful journey of IVF treatment.
They wanted to tell the stories of a number of the couples they had supported, through video case studies and supporting photography that could be used across their marketing collateral and social media channels.
Our Solution / Results
We carried out dozens of initial screening interviews to identify potential contributors that had an interesting story to tell about their IVF journey.
Once confirmed, our video production and photography team went on location to interview them in person, whilst capturing images of them and their family at home.
