Founded some 25 years ago, Worcester-based arrangeMY has built to become a leading business travel company and boasts a number of high profile clients across the UK.
For a number of years, the senior management team have considered the idea of opening a high-street consumer agency and in 2017, they decided to take the plunge and took a shop on Mealcheapen Street in Worcester, that was to become arrangeMY escape.
Having developed the original branding for arrangeMY in 2014, we were delighted when they approached us to create the visual identity and launch strategy for their new luxury retail travel agency.
Our Solution / Results
As well as establishing the new branding, we were tasked with translating it through their marketing collateral, from teaser window graphics to signage, competition merchandise, promotional postcards and brochure stickers.
We worked closely with the manager of the new shop to develop a comprehensive marketing and communications strategy in the lead up to the launch. This included supporting them with a ‘Golden Ticket’ social media competition built around members of the public finding golden tickets hidden around the city centre.
The new travel agency has been extremely well received by suppliers and customers alike. With a focus on high-end, bespoke holidays and first class customer service, the shop is a step away from the traditional chain travel agencies and the January launch was well-supported by coverage gained across a number of local, regional lifestyle and trade publications and a strong social media presence. To see for yourself, visit www.arrangemyescape.com