Saving Social Care

The Brief

Neil Eastwood is a UK-based international speaker on frontline healthcare worker recruitment and retention.

He has spent many years studying the best practices of care recruiters around the world. Previously he was a director at a 10,000-staff care provider and studied at the University of Sheffield and Harvard Business School.

Saving Social Care‘ was Neil’s first book, and he was looking for support throughout the pre-launch period in order to build anticipation towards the launch date and keep momentum towards Health+Care, when he held a launch event following his presentation at the event. A key objective was also to top the Amazon bestselling charts…

Our Solution / Results

We provided Neil with a holistic package of support including a launch strategy, the design and development of a book-specific website, graphic design, content marketing, social media management, PR and event support at the Health+Care 2017 event at the ExCel Centre. We worked closely with Neil and the publisher to ensure that all communications were on message and closely in line with his launch timeline.

The book could not have been received more positively and is now seen as a vital tool for any Owner or Manager of a care provider that is looking to recruit effectively in an increasingly tough environment. On the day of launch, it became an Amazon #1 Bestseller as planned and proved a huge hit across the social care sector up and down the UK and beyond.

“Launching my new book ‘Saving Social Care’ would have been a grind without Conteur. They provided a completely integrated service – strategy, social media management, graphic design, PR, event support and web design all focused on creating expectation ahead of publication and maximising sales through the launch.
The result? Saving Social Care became an Amazon #1 bestseller!”
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