The goal of a search engine is to give people what they want. To help them find what they are looking for. The search engine bots jump from page to page finding and indexing new content. It is common knowledge that duplicate content is not indexed by bots but how do you create the unique content?
The Need for Unique
Ideally all content on your site should be found there exclusively and should be providing distinct value to your target demographic. Having relevant information for your clients will not only help distinguish you from others but also be a way of advertising your specialised knowledge and improving SEO. Don’t be afraid of staying true to your values, as creating content that is a true representation of your organisation will make the content original organically. Even when talking about a popular topic using your own voice can improve authenticity for your website.
Duplicate or Not
For those who are constantly creating content for SEO purposes, there are some key factors to consider. Firstly, duplicating internal content from your own or your client’s website is just as unhelpful as copying content from external sources. Secondly, citations and quotes are okay, so don’t be afraid to add body to your work. Thirdly, do not forget to ADD VALUE. Changing the words of an existing piece of work is not enough. Though your content will not be an exact duplicate it will add no extra value.
With the Best Intent
The best way to produce unique value is to go back to basics. What does your target demographic want? What will people looking for your services be searching for? Instead of solely working from an SEO perspective, adding value to your clients’ lives will be beneficial to your company and the quality of your leads plus improve your SEO in the long run.
In conclusion, having content on your website that is relevant to your target audience, that is adding unique value to their lives and is of high quality is the best way to improve your SEO and the quality of your leads. Here at Conteur we can help you.